5 Shocking D&G Moments
When it comes to fashion, D&G know it best. This dynamic designer duo is constantly pushing the envelope both on and off the runway.
If you’re interested in learning more about Domenico Dolce and Stefano Gabbana’s most memorable moments, keep reading!
D&G Drone Runway
Who needs models when you have drones!
In 2018, quadcopter drones carried leather and jewel-encrusted handbags from D&G’s Fall-Winter collection instead of human models.
To ensure the technology operated optimally, the audience was asked to turn off Wi-Fi on their phones, as well as any personal hotspots.
However, once all the fabulous designer handbags were displayed down the runway, models returned to the catwalk to show off D&G’s clothing collection. Guess there’s no replacing human beings after all!
Selfie Moment
In today’s time, everything is about likes and followers and the Italian brand knows this very well. So for Milan’s 2015 fashion week, D&G allowed their models to strut the catwalk while snapping selfies.
Not only was this interesting, it was also an excellent marketing campaign.
The attending press, models and the brand’s marketing team took to social media with these images while promoting hashtags; #DGselfie, #ItaliaIsLove and #dolcegabbana. It’s no surprise that the collection went viral instantly.
ALSO SEE: Interesting Facts About Dolce & Gabbana
Luxury Mommy & Me Fashion
D&G’s 2015 fall ready-to-wear collection was a celebration of family and motherhood. The runway featured 11 mothers on stage with their children including the heavily pregnant Italian model, Bianca Balti. Naturally, this required a full nursery backstage.
What’s more, their prints were based on Domenico’s nieces and nephew’s drawings.
D&G is The First Luxury House to Offer Plus Size
Most high-fashion brands only offer clothing for women with ‘ideal’ body types. In the spirit of inclusivity and body positivity, Dolce & Gabbana is one of the first high-fashion brands to offer plus-size options. Since their pre-Fall 2019 collection, they now offer sizes in EU 52 + 54; US sizes 16 + 18 and UK 20 + 22.
The Italian brand is leading the luxury industry and encouraging inclusivity of all body types.
Dolce & Gabbana Boycotts… Itself?
Like many other celebrities, Melania Trump built a long time love for the Italian brand. However, when Dolce & Gabbana personally dressed the former first lady in 2017, the media perceived it as support for her husband’s politics. Soon after, disgruntled consumers organised a physical and social media boycott.
Unbothered as ever, D&G retaliated by creating their own “#Boycott Dolce & Gabbana” T-shirts.
Where To Buy D&G in South Africa
Dolce & Gabbana is amongst the most highly coveted luxury fashion brands for their clothing and designer accessories. However, there is only one official store in the country and brand new items are significantly more pricey than pre-owned items. That’s why Luxity is adored by South African fashionistas. We provide authentic pre-owned designer items in pristine condition and at more affordable prices. Visit one of our three brick-and-mortar stores or shop online and get complimentary door-to-door delivery.
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