From Red Carpet to Resale Royalty: Inside Luxity’s Star-Studded Sandton Store Launch
On Thursday night, Sandton City shimmered with star power as we unveiled our brand-new 300m² flagship store in the heart of South Africa’s most iconic luxury shopping destination.
Our move from Nelson Mandela Square to a space flanked by global icons like Louis Vuitton and Gucci marks more than just a change of address — it signals a new era for pre-owned fashion in South Africa.
And if the red carpet, A-list guest list, and flood of influencer content are anything to go by, this was more than a store opening — this was an ICONIC moment.
The Scene: Loud or Quiet, It Was All Luxury
Our theme for the evening, “Loud or Quiet Luxury,” invited guests to interpret style in their own signature way — and they understood the assignment. From sleek monochrome tailoring to bold, brand-forward statements, the red carpet transformed into a runway of reimagined fashion.
Hundreds queued to experience our new boutique, enjoying champagne in the executive lounge, posing with our life-sized luxury bag sculpture, and exploring one of South Africa’s most extensive collections of authenticated pre-owned designer goods.
Celebs, Creators, and That LUXE Energy
The energy in the room was electric, with an A-list crowd that turned heads and lit up social feeds across Instagram and TikTok.
Multi-award-winning media personality Kim Jayde said it best:
“It’s giving wealth, it’s giving money. OBSESSED.”
Actor and influencer Jonathan Boynton-Lee added:
“Luxity gave us the LUXE experience!”
And influencer Netanya Vader was all about the bags:
“I can’t wait to see what’s in store. Especially the Birkins – I really want to see the Birkins!”
A Flagship Like No Other
This isn’t just a store — it’s a full-scale luxury retail experience.
From rare designer handbags to certified timepieces, fashion for him and her, and an exclusive executive lounge that makes shopping feel like an indulgence, our Sandton City location sets a new benchmark for what pre-owned luxury should be.
As our co-founder Michael Zahariev put it:
“Our goal was to create a space where customers can experience pre-owned luxury in a setting that rivals traditional high-end boutiques. This store is a celebration of how far both Luxity—and the South African resale market—have come.”
The Bigger Picture: Resale Goes Mainstream
Pre-owned luxury is no longer a whisper — it’s centre stage. With the global resale market projected to reach $350 billion by 2028, and South Africa seeing explosive growth, we’re proud to lead the charge in making designer fashion more accessible, sustainable, and aspirational.
Our Sandton flagship, alongside our locations at the V&A Waterfront, Menlyn Maine, and Gateway, solidifies Luxity as South Africa’s authority in authenticated luxury.
In Case You Missed It
From red carpet snaps to reels viewed thousands of times, one thing is clear: we didn’t just open a store — we owned the night.
And if you didn’t make it? Not to worry — the boutique is now open, and the luxury is waiting.
Step Into the Luxe Life
Come visit our new Luxity Sandton City store to shop the brands you love — Chanel, Gucci, Louis Vuitton, Rolex — all authenticated, all iconic, and all ready for their next chapter.
This is resale, redefined. This is Luxity.
