Ricardo Tisci Reveals New Burberry Logo for The First Time in 20 Years
The rebranding that’s said to mark a monumental change for Burberry the British heritage brand is happening. As we await Burberry’s new ready-to-wear collection debut by Chief Creative Officer Ricardo Tisci next month, we have been given a sneak-peak into what to expect with a new logo and rebranding of the brand’s monogram canvas.
The new logo and monogram were both designed by iconic art director and graphic designer Peter Saville. The brand is clearly embracing the new age and catching up with the times as their new logo is much more modern looking than its predecessor, which was almost 20-years ago. The new logo names the label in a more contemporary and bolder font which is a big step away from its predicated archaic typeface. Furthermore, the new eye-catching monogram features an interlocking “TB” print that pays homage to the brand’s founder Thomas Burberry.
The new monogram combines the classic Burberry beige with striking hues of orange and white. Even the reveal of the new logo happened in a modern way – the new designs were unveiled on Instagram by the brand. Additionally, Burberry shared a series of snaps revealing emails exchanged between Tisci and Saville regarding the collaboration. Most astounding is the fact that Saville was given only four-weeks to finalise the new branding!
The new graphic identity is already in use on the brand’s web presences and is said to roll out across stores worldwide in the next couple of months. If the idea wasn’t already cemented, Tisci posted the new designs on his own Instagram account alongside the hashtag #newera – clearly implying that change is on the horizon for the traditional brand.
All this excitement and anticipation has us sitting on the edge of our seats as we wait to see the full extent of Tisci’s sartorial overhaul in September when Burberry’s Spring/Summer 2019 show is due to take place in London.
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