Why Rolex Watches Are So Expensive

Every luxury watch collector needs a Rolex in their pack more than any other brand. Rolex watches are highly desirable and very costly, especially if you’re purchasing one straight from the Rolex store. Wondering why? Take a look at our list to make sense of the high price point for an idea of how much you should be selling your own luxury watch for.

Made To Last

Anyone willing to pay the price of a luxury watch expects it to last the test of time. Unlike most watches that do not take kindly to changes in temperature, humidity, altitudes and movement – Rolex withstands heavy conditions making it last longer. In fact, Sir Edmund Hillary successfully hiked up Mount Everest with a Rolex Oyster Perpetual watch in 1953.

Rolex Uses Expensive Materials

From platinum to precious stones, Rolex meticulously chooses exceptional materials for each of its watches. If it’s a platinum watch, expect 950 platinum, if its gold expect only 18k and up. Its 18K pink gold is a proprietary alloy called Everose. Its ceramic is an extra-hard, proprietary ceramic called Cerachrome that is practically impossible to scratch and doesn’t change colour with UV exposure. Even its steel is proprietary Rolex uses only an alloy called Oystersteel, a 904L steel of the type also used in the aerospace industry for its resistance to corrosion. What’s more, Rolex is the only watchmaker to produce their own gold. Hence, the brand’s higher-end timepieces tend to feature precious materials.

Rolex Holds Its Value

Just like popular luxury handbags, Rolex watches are stylish AND holds its value well. In fact, sometimes it even appreciates over time depending on the model and materials used.

Exceptional Manufacturing Process

Each bridge of the movement, each wheel, each pinion, each element of the case, bracelet or dial is made of a material that has been meticulously selected and constantly re-evaluated to guarantee its performance and its impeccable aesthetics. Not to mention, each luxury watch is assembled by hand to ensure complete control over perfecting each timepiece.

One of The Most Desirable Watches in The World

In fact, every serious luxury watch collector has at least one rocking Rolex in their collection. These include celebrities like David Beckham, Drake, Jay-Z and even the fictional, James Bond character.

Where to Sell Rolex Watches for The Best Price?

It’s important to sell your luxury watch to a reputable reseller for your items. Luxity accepts authentic luxury items from anywhere in the world, so you can make serious coin from it. Simply submit clear item photographs to our Sell-To-Us website page. If you’re in Cape Town or Johannesburg, you can also drop off your items at our flagship stores. Still not sure? We’re here to help, should you have further queries or concerns about letting go of your luxury watches. Fill out a quick sell to us watch or get in touch with our team at sellit@luxity.co.za.