{"id":771,"date":"2018-10-19T14:48:52","date_gmt":"2018-10-19T14:48:52","guid":{"rendered":"https:\/\/aws.luxity.bdev.co.za\/blog\/all-the-reasons-why-we-love-coco-chanel\/"},"modified":"2025-04-14T13:01:55","modified_gmt":"2025-04-14T13:01:55","slug":"all-the-reasons-why-we-love-coco-chanel","status":"publish","type":"post","link":"https:\/\/luxity.co.za\/blog\/all-the-reasons-why-we-love-coco-chanel\/","title":{"rendered":"ALL THE REASONS WHY WE LOVE COCO CHANEL"},"content":{"rendered":"<p>Just the name Coco Chanel is synonymous with elegance, fashion and luxury. However, what most people don\u2019t know is that before Coco became the owner of one of the world\u2019s largest fashion empires, she was a poor orphan. With a combination of incredible talent and exemplary marketing intuitive \u2013 Coco built a legacy.<\/p>\n<p>Coco Chanel did more than just change the way women dress and present themselves; she created a persona of herself. Women believed that when they wore Chanel, they became a strong, powerful woman, just like Coco.<\/p>\n<p>We did a round-up of the fashionable reasons why we love Coco \u2013 and still resonate with her to this day!<\/p>\n<p>ALSO SEE: <a href=\"https:\/\/luxity.co.za\/8-ways-chanel-revolutionised-the-fashion-industry\/\">8 Ways Chanel Revolutionised The Fashion Industry<\/a><\/p>\n<h2><strong>1. She Introduced the Shoulder Bag<\/strong><\/h2>\n<p><a href=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/chanel-bag1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23771 aligncenter\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/chanel-bag1.jpg\" alt=\"Coco Chanel Shoulder Bag\" width=\"1920\" height=\"1080\" \/><\/a><\/p>\n<p>It sounds surprising now, but before Coco introduced the Chanel 2.55 bag \u2013 women carried their bags in their hands or under their arms! Coco realised the importance of having your hands freed \u2013 and added a longer chain strap to her original quilted bag.<\/p>\n<p>If it wasn\u2019t for Chanel, women around the world could most likely still be carrying pocketbooks and clutches everywhere!<\/p>\n<h2><strong>2. She Killed the Corset<\/strong><\/h2>\n<p><a href=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/theblogazine-tomboy-style-coco-chanel.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23772 aligncenter\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/theblogazine-tomboy-style-coco-chanel.jpg\" alt=\"tom boy Chanel style\" width=\"630\" height=\"840\" \/><\/a><\/p>\n<p>Coco\u2019s entire style was inspired by a freeing look that allowed women to dress independently and quickly without needing the help of a husband or additional support. This lead to the death of the corseted female silhouette.<\/p>\n<p>Chanel made it fashionable to dress in a way that was traditionally considered \u201cmanly\u201d. She added an individualistic female touch to items of clothing like schoolboy sports shorts and blazers.<\/p>\n<h2><strong>3. She Pioneered the LBD<\/strong><\/h2>\n<p><a href=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/p03sz6w9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23773 aligncenter\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/p03sz6w9.jpg\" alt=\"Chanel Little Black Dress\" width=\"976\" height=\"1357\" \/><\/a><\/p>\n<p>Your go-to little black dress for an exciting first date or office event? You can thank Coco for that!<\/p>\n<p>Before the 1920\u2019s, black was a colour associated only with servants and mourning \u2013 however after Chanel announced that loud colours made her ill, the Little Black Dress was introduced!<\/p>\n<p>The LBD is still one of the most fashionable items in any woman\u2019s wardrobe. Like Karl Lagerfeld once said: \u201cOne is never over-dressed or underdressed in a little black dress.\u201d<\/p>\n<h2><strong>4. She Made Pants for Women Fashionable<\/strong><\/h2>\n<p><a href=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/chanel-yachting-pants.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23774 aligncenter\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/chanel-yachting-pants.jpg\" alt=\"Chanel Made Pants Fashionable\" width=\"630\" height=\"815\" \/><\/a><\/p>\n<p>Can you believe that just over 80 years ago pants were reserved for men? Until Coco Chanel came along, that is. One afternoon, looking for a more comfortable way to ride a horse she asked a male rider for their pants and tailored them for herself!<\/p>\n<p>While women during the war often had to wear pants to conduct traditionally male jobs, Coco was the first to make it fashion!<\/p>\n<h2><strong>5. She Re-introduced T-Shirts<\/strong><\/h2>\n<h2>Needing a complimentary garment to go with her custom, tailored trousers, the t-shirt was re-introduced in 1910! Sailors initially inspired the t-shirts that Chanel had seen in the French Riviera.<\/h2>\n<p>In her way, Chanel paved the way for t-shirts today, in all their different designs, fabrics and styles!<\/p>\n<p>Considering everything mentioned, it\u2019s no surprise that Chanel\u2019s legacy lives on today! We\u2019re huge lovers of Coco the woman and Chanel the brand! View our list of <a href=\"https:\/\/luxity.co.za\/product-category\/brands\/chanel\/\" target=\"_blank\" rel=\"noopener noreferrer\">pre-owned and authentic Chanel<\/a> today.<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just the name Coco Chanel is synonymous with elegance, fashion and luxury. However, what most people don\u2019t know is that before Coco became the owner of one of the world\u2019s largest fashion empires, she was a poor orphan. With a combination of incredible talent and exemplary marketing intuitive \u2013 Coco built a legacy. Coco Chanel <a href=\"https:\/\/luxity.co.za\/blog\/all-the-reasons-why-we-love-coco-chanel\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  ALL THE REASONS WHY WE LOVE COCO CHANEL<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,7],"tags":[13],"class_list":["post-771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-history-legacy","category-designer-handbags","category-fashion-trends","tag-chanel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ALL THE REASONS WHY WE LOVE COCO CHANEL | Luxity&#039;s Luxury South Africa Blog<\/title>\n<meta name=\"description\" content=\"Coco Chanel is synonymous with elegance, fashion and luxury. 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