{"id":3608,"date":"2025-04-04T10:15:35","date_gmt":"2025-04-04T10:15:35","guid":{"rendered":"https:\/\/luxity.co.za\/blog\/?p=3608"},"modified":"2025-04-04T13:27:14","modified_gmt":"2025-04-04T13:27:14","slug":"luxity-sandton-store-launch","status":"publish","type":"post","link":"https:\/\/luxity.co.za\/blog\/luxity-sandton-store-launch\/","title":{"rendered":"From Red Carpet to Resale Royalty: Inside Luxity\u2019s Star-Studded Sandton Store Launch"},"content":{"rendered":"\n<p>On Thursday night, Sandton City shimmered with star power as we unveiled our brand-new 300m\u00b2 flagship store in the heart of South Africa\u2019s most iconic luxury shopping destination.<\/p>\n\n\n\n<p>Our move from <a href=\"https:\/\/nelsonmandelasquare.co.za\/\">Nelson Mandela Square<\/a> to a space flanked by global icons like <a href=\"https:\/\/luxity.co.za\/products\/brands\/louis-vuitton\">Louis Vuitton<\/a> and <a href=\"https:\/\/luxity.co.za\/products\/brands\/gucci?gad_source=1&amp;gclid=Cj0KCQjwhr6_BhD4ARIsAH1YdjAqfSLTLahJFokDP-kaL5WfFPbwFkYgfkPMgpfqMJ_IxuQh4JQmN6oaAmK3EALw_wcB\">Gucci <\/a>marks more than just a change of address \u2014 it signals a new era for pre-owned fashion in South Africa.<\/p>\n\n\n\n<p>And if the red carpet, A-list guest list, and flood of influencer content are anything to go by, this was more than a store opening \u2014 this was an ICONIC moment.<\/p>\n\n\n\n<p><strong>The Scene: Loud or Quiet, It Was All Luxury<\/strong><\/p>\n\n\n\n<p>Our theme for the evening, \u201cLoud or Quiet Luxury,\u201d invited guests to interpret style in their own signature way \u2014 and they understood the assignment. From sleek monochrome tailoring to bold, brand-forward statements, the red carpet transformed into a runway of reimagined fashion.<\/p>\n\n\n\n<p>Hundreds queued to experience our new boutique, enjoying champagne in the executive lounge, posing with our life-sized luxury bag sculpture, and exploring one of South Africa\u2019s most extensive collections of authenticated pre-owned designer goods.<\/p>\n\n\n\n<p><strong>Celebs, Creators, and That LUXE Energy<\/strong><\/p>\n\n\n\n<p>The energy in the room was electric, with an A-list crowd that turned heads and lit up social feeds across Instagram and TikTok.<\/p>\n\n\n\n<p>Multi-award-winning media personality Kim Jayde said it best:<br>\u201cIt\u2019s giving wealth, it\u2019s giving money. OBSESSED.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2025\/04\/DSC00292-1.jpg\" alt=\"\" class=\"wp-image-3630\" style=\"width:306px;height:auto\"\/><figcaption class=\"wp-element-caption\"><em>Media Personality, Kim Jayde. <\/em><\/figcaption><\/figure>\n\n\n\n<p>Actor and influencer Jonathan Boynton-Lee added:<br>\u201cLuxity gave us the LUXE experience!\u201d<\/p>\n\n\n\n<p>And influencer Netanya Vader was all about the bags:<br>\u201cI can\u2019t wait to see what\u2019s in store. Especially the Birkins \u2013 I really want to see the Birkins!\u201d<\/p>\n\n\n\n<p><strong>A Flagship Like No Other<\/strong><\/p>\n\n\n\n<p>This isn\u2019t just a store \u2014 it\u2019s a full-scale luxury retail experience.<\/p>\n\n\n\n<p>From rare designer handbags to certified timepieces, fashion for him and her, and an exclusive executive lounge that makes shopping feel like an indulgence, our Sandton City location sets a new benchmark for what pre-owned luxury should be.<\/p>\n\n\n\n<p>As our co-founder Michael Zahariev put it:<br>\u201cOur goal was to create a space where customers can experience pre-owned luxury in a setting that rivals traditional high-end boutiques. This store is a celebration of how far both Luxity\u2014and the South African resale market\u2014have come.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1800\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2025\/04\/DSC00738-1.jpg\" alt=\"\" class=\"wp-image-3626\" style=\"width:382px;height:auto\"\/><figcaption class=\"wp-element-caption\"><em>Founders of Luxity, Michael Zahariev (L) and Luke Calitz (R)<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>The Bigger Picture: Resale Goes Mainstream<\/strong><\/p>\n\n\n\n<p>Pre-owned luxury is no longer a whisper \u2014 it\u2019s centre stage. With the global resale market projected to reach $350 billion by 2028, and South Africa seeing explosive growth, we\u2019re proud to lead the charge in making designer fashion more accessible, sustainable, and aspirational.<\/p>\n\n\n\n<p>Our Sandton flagship, alongside our locations at the V&amp;A Waterfront, Menlyn Maine, and Gateway, solidifies Luxity as South Africa\u2019s authority in authenticated luxury.<\/p>\n\n\n\n<p><strong>In Case You Missed It<\/strong><\/p>\n\n\n\n<p>From red carpet snaps to reels viewed thousands of times, one thing is clear: we didn\u2019t just open a store \u2014 we owned the night.<\/p>\n\n\n\n<p>And if you didn\u2019t make it? Not to worry \u2014 the boutique is now open, and the luxury is waiting.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1800\" data-id=\"3627\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2025\/04\/DSC00324-1.jpg\" alt=\"\" class=\"wp-image-3627\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1800\" data-id=\"3628\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2025\/04\/DSC09876-1.jpg\" alt=\"\" class=\"wp-image-3628\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1800\" data-id=\"3629\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2025\/04\/DSC00398-1.jpg\" alt=\"\" class=\"wp-image-3629\"\/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Step Into the Luxe Life<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/DH-Ps9wtI2U\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p>Come visit our new Luxity <a href=\"https:\/\/sandtoncity.com\/\">Sandton City<\/a> store to shop the brands you love \u2014 Chanel, Gucci, Louis Vuitton, Rolex \u2014 all authenticated, all iconic, and all ready for their next chapter.<\/p>\n\n\n\n<p>This is resale, redefined. This is Luxity.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Thursday night, Sandton City shimmered with star power as we unveiled our brand-new 300m\u00b2 flagship store in the heart of South Africa\u2019s most iconic luxury shopping destination. Our move from Nelson Mandela Square to a space flanked by global icons like Louis Vuitton and Gucci marks more than just a change of address \u2014 <a href=\"https:\/\/luxity.co.za\/blog\/luxity-sandton-store-launch\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  From Red Carpet to Resale Royalty: Inside Luxity\u2019s Star-Studded Sandton Store Launch<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[4,15],"class_list":["post-3608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everything-luxury","tag-louis-vuitton","tag-gucci"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Red Carpet to Resale Royalty: Inside Luxity\u2019s Star-Studded Sandton Store Launch | Luxity&#039;s Luxury South Africa Blog<\/title>\n<meta name=\"description\" content=\"Experience the glitz of Luxity\u2019s Sandton store launch. 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