{"id":3110,"date":"2022-07-18T10:20:18","date_gmt":"2022-07-18T10:20:18","guid":{"rendered":"https:\/\/aws.luxity.bdev.co.za\/blog\/history-and-legacy-of-chanel\/"},"modified":"2024-04-05T17:06:09","modified_gmt":"2024-04-05T17:06:09","slug":"history-and-legacy-of-chanel","status":"publish","type":"post","link":"https:\/\/luxity.co.za\/blog\/history-and-legacy-of-chanel\/","title":{"rendered":"The History &#038; Legacy of Chanel"},"content":{"rendered":"\n<p>Rejecting the norms of her days, <a href=\"https:\/\/luxity.co.za\/all-the-reasons-why-we-love-coco-chanel\/\">Gabrielle \u2018Coco\u2019 Chanel<\/a> transformed femininity in the form of fashion by liberating us from the shackles of restrictive fashion at the time.<\/p>\n\n\n\n<p>Coco is credited with being responsible for numerous revolutions and, to this day, <a href=\"https:\/\/luxity.co.za\/product-category\/brands\/chanel\/\">Chanel<\/a> continues to honour its founder by pushing the limits of fashion as we know it. Keep reading for some interesting facts about the history and legacy of Chanel.&nbsp;<\/p>\n\n\n\n<p>ALSO SEE: <a href=\"https:\/\/luxity.co.za\/8-ways-chanel-revolutionised-the-fashion-industry\/\">8 WAYS CHANEL REVOLUTIONISED THE FASHION INDUSTRY<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Coco Chanel\u2019s Early Life<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/nvKnk4SdfydcsRVXrOcOsWbNaW2-RXKqeeLFnjiupfoKl0nwmZE3D1oXe2teJgEHM1-lgN9sV4zNJt1LcAmYZq3UE8k8D3ZWnJsgsbnC4oBjQvrnnq0G8n7bhR-_GgZl6vJfHUysvR69R9yLTgR3vIc.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Chanel is regarded as the epitome of luxury fashion, despite the fact that she was raised by nuns in an orphanage. Here, she was taught how to sew at the young age of 12; the very skill that would result in her life\u2019s work and legacy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1910: The Start of An Empire<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/KMxemSEtFWQYRNCzdkDkhP1WKqmeegsxSEfud-nmcpMWiEKfZAjjHNkCnhlC9A2U-loCv_UvHf3bV_JgBDQW8nB_h4dVsZpBJEk5ddgVO2ybc-sY5RO1rruG9H3o26O7-vmXOGPfRvMS8tnhgWiYzd4.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Chanel is often associated with clothing and perfume more than anything else, even though the brand originated as a millinery in 1910. At the time, Chanel operated under the brand \u2018Chanel Mode\u2019, the hat boutique started at 21 rue Cambon in central Paris.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The brand&#8217;s reputation is owed to its high-fashion designs as well as famous actresses who regularly shopped at Chanel.&nbsp;<\/p>\n\n\n\n<p>ALSO SEE: <a href=\"https:\/\/luxity.co.za\/oldest-luxury-brands-still-in-business\/\">THE OLDEST LUXURY BRANDS STILL IN BUSINESS<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1912-1918: Expanding The Chanel Empire<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/dBwgv0eFqJEGJHNQLWUcWSdPQK1bMl0ps7fd98cQApuztIuLULU7nAgZX5vRxvO60pfrY3IC-5_6JhSpJpjx27EcY-KMtKrh3fdD8_hIKcJcSKf262B0pwyG3iqjiDm_cVYTBOG3_2X2cJ8umctzGtM.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p>With this newfound exposure, Coco expanded her empire very quickly. So, in 1912, she opened her first fashion boutique in Deauville. At the time, Deauville was the \u2018it\u2019 place, where only the most prominent in society were seen.&nbsp;<\/p>\n\n\n\n<p>In 1913, Coco started a sportswear line made of jersey\u2013a material that was often found in men\u2019s underwear. Her designs challenged traditional womenswear pieces, many say that they revolutionized women\u2019s relationships with their bodies in the conservative era.&nbsp;<\/p>\n\n\n\n<p>Finally, in 1918, Coco purchased a building at 31 rue Cambon and started her first Couture House. This building was also known as a boutique, salon and workshop. Today, the layout still remains as initially used.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chanel N\u00b05<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/Kb4vLTxJJmMbb1r9LB0oDkviQyig2_xgeHy-pOy67Xh9N_JBO8-fM5VgYLYCiJlUuryGZdzuTqJ350NozvtaEDlVwrakmkPscbgc_Mr7e5uUHB_DhhnTGethCnGanBXQBdtzQeWn6ftDlVcVAX69KUk.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p>The Chanel N\u00b05 perfume is one of the brand\u2019s most notable products. It was first launched in 1921 (yes, over a century ago), as a partnership with a famous perfumer, Ernest Beaux. The N\u00b05 is known as a &#8220;women\u2019s perfume which smells like a woman&#8221;, coupled with its iconic composition, name and presentation. This timeless scent is still known as the ultimate symbol of femininity today.&nbsp;<\/p>\n\n\n\n<p>ALSO SEE: <a href=\"https:\/\/luxity.co.za\/fabulous-fashion-quotes\/\">33 FABULOUS FASHION QUOTES<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Chanel Look<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/lJXadentQHZg-Z-9fWFsRL_wSOl_1-Y49moAIs0MfE-UwZsbAFv_aivuTaRjxhVuySMkxi4r3PRaCIaymF_7RbvdCNveXIDyT9rVuj2NVGaHmfwVdH500ahB8l1nckot4ZyK-Ol5w0jsiNJL7GxBKow.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p>A black suit might not be revolutionary, but in 1925, it certainly was. The iconic collarless jacket and a well-fitted skirt were a move away from restrictive and uncomfortable corsets, while suits were seen as masculine and strictly reserved for men.&nbsp;<\/p>\n\n\n\n<p>Additionally, black was also taboo for everyday wear. Yes, in today\u2019s time, black clothes are a staple, but in the early 1900s, the colour was only socially acceptable for funerals and mourning periods. Coco designed the \u2018little black dress\u2019, a look that became a symbol of freedom and success at the time, and is still seen as a classy and timeless look.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chanel Hits Hollywood<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/8CKIc2OgruxC4nRtjh81PnmhZnmoCiM-m3U48s3lwrzFyilB2gLX-yWay0qnoTt2nPR3gzvr_-HveHdx_PMjs2krzoa7K-XTQNwznoGg-tkZ1UzfmHxMPrnG83QttXL9GHK8D_B-TqDCfCax_BR7sUI.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p>By the 1930\u2019s, Chanel was seen as the height of French fashion and the rest of the world wanted a piece of it too.&nbsp;<\/p>\n\n\n\n<p>Upon the request of American producer Samuel Goldwyn, Gabrielle Chanel left for Hollywood in 1931 to dress the biggest stars of the time. She designed costumes for the following films: Tonight or Never (1931) and The Greeks Had a Word for Them (1932).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1954-1957: More Iconic Creations<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/FulSw9icJNi6nGDojJGMLL2O_9SqsnOCQauB3iZzg_0CtRlpKwYKQEoUBkJQAnSUf0JpSIOlKccbSlRkg57HFsFNQGG9sYFEQF60dQVbkI-F7UFQXAnSQmvv5wvixI_qqbOJCws-qXO1fWGpuhEgLnc.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p>In 1955, at the age of 71, Coco staged the brand\u2019s grand re-opening with a fashion show. As the fashion industry welcomed her back, she inspired a second fashion revolution.&nbsp;<\/p>\n\n\n\n<p>A year later, the iconic 2.55 bag was brought to life. Named after its date of creation (2 for the month and 55 for the year), the shoulder strap bag revolutionised women\u2019s handbags by allowing women to remain handsfree rather than occupying it by clutching onto their purses. What\u2019s more, the brand came out with its first men\u2019s fragrance in the same year.&nbsp;<\/p>\n\n\n\n<p>ALSO SEE: <a href=\"https:\/\/luxity.co.za\/chanel-bags-worth-the-investment\/\">CHANEL BAGS THAT ARE WORTH THE INVESTMENT<\/a><\/p>\n\n\n\n<p>When thinking of Chanel, the iconic tweed suit comes to mind. On her fashion streak, Coco Chanel debuted the emblematic trimmed tweed suit in her 1956 collection, and it\u2019s still seen as a staple today.&nbsp;<\/p>\n\n\n\n<p>In 1957, she created the two-toned pumps. The beige leather gives the illusion of elongated legs, while the black shoe tip makes the foot look smaller. Shoemaker Massaro added the elastic strap around the heel for comfort. As always, Coco prioritised timelessness and functionality over tacky extravagance.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Chanel Era<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/JqgrX7NzX5rohB8HjxvCPEjDvU3YLzBzAPC9ogxyvYwkv6yjAg69UESr8ge-EUcuxjOBdOCapqqMJl2bveMCUvL4wib2hGPkW7WYqnHD1vwMRFwleuJ10GJrKP3Fohz9z2FjxIjBkNcUq-eWanfaSzI.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p>In the 60\u2019s, Chanel became a household name. The most prominent women of the time strutted in Chanel proudly. Some of these women include Jackie Kennedy, Marilyn Monroe, Romy Schneider, Dorothea McGowan, and more.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Death of An Icon<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/JTEAtDuls93oYkPeMQfcslKxxSdA2NfEIMrFLKclTCjxw9lIPPF4bFigyAbJ65zIly-EwMSTmB1dvIyfczDOK8wmWZfwoq5SnRQDcpCKZ4GIs1h8zFd6HUdkYLMXJTxONzg7WPj2CMjVPlYHt2clAtc.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Gabrielle \u2018Coco\u2019 Chanel passed away at the Ritz Hotel on the 10th of January 1971. Despite her passing, the legacy of Coco Chanel continued.&nbsp;<\/p>\n\n\n\n<p>Not only was her posthumous collection a huge success, but Chanel is still relevant in contemporary fashion, adored by millions of people around the world.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1983: Karl Lagerfeld&#8217;s Reign<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/29zaH-uz_JK4XfE3wOmmKs51gqEopswm63wJc5s5GO-fbpFWgpNhDWJ7uR32UH6RyZ3w7phdytwiWvmC0qz6Epr2TFUWQ1gVqD-6QAZlQlmBSnIBhsFPTSY_ylTH0GVVpeos_rhj11lLlYXx1U8m5Lk.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/luxity.co.za\/looking-into-karl-lagerfelds-legacy-as-he-turned-the-big-85\/\">Karl Lagerfeld<\/a> became the Artistic Director of the Chanel brand. Many of Chanel\u2019s well-known pieces today are owed to Lagerfeld, including the famous \u2018CC\u2019 monogram, the revival of the Cruise collections, Haute Couture as well as the introduction of the M\u00e9tiers d&#8217;art (art professions), pre-collections, and ready-to-wear collections as we know it today.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Face of Chanel<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/au-uOm4Alc-4HmjT4TDibvmXmenTfD4fTniwKOQyXnEHcZxbsFJRcQgWv9OYVLOfn2iYm1DXoLzUmN0YbfDN-zOduK6OnGJ3xdHaGjQJxFLPpSLXY7oJVhD919N9ef_oiZBorJHD4Sp-WDVd6oEu0qc.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p>In 1983, Ines de La Fressange became the first model to sign an exclusive contract with Chanel. She became Lagerfeld\u2019s muse for over a decade, many say it\u2019s because of her resemblance to Coco Chanel. Ines also featured in Karl Lagerfeld\u2019s first campaign for Chanel, photographed himself.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2019: The Death of The Lagerfeld Legend<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/BSJSeWo__VL7TVJWAGxbSSEQd3wB5N7Gt0DZFWKJMasOpo7WQpP345jvDMaQ3Z59Q-W3Tdu-Nvol3DuZs42qzF6GUoL-GrFdvMlk1SLjx25OEuF1J9Qa7vSNN9VBruhmOn3gI8mIccw97VEeUkIimnE.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p>On the 19th of February 2019, Karl Lagerfeld passed away. It is said that he had been working tirelessly, up until his death. Virginie Viard, formerly known as Lagerfeld\u2019s right-hand person, was appointed as the new artistic director of Chanel. She officially started a new chapter for Chanel by paying tribute to both Coco and Karl Lagerfeld.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chanel Today<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/pJRRNqF3kjjbDN2FG_ulASKiP2OHDIQuO-UiYV903Oz_HgBZCQfE1kWJIFR1QpzO3OYZKbVTAsJGU09RzrF1wD7xBve6KidDSrhjUV88uD3EomFilbMvf07q-z0pmAz9m2Dk8-keIU_uNYa0pfoEyzA.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p>One of the reasons why Viard is perfect for the role is because she worked alongside Karl Lagerfeld at Chanel for 30 years. Thus far, Viard has combined soft femininity juxtaposed with rock-and-roll style all while honouring Coco Chanel\u2019s core values, beliefs and vision at the heart of the company.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where To Buy Chanel<\/h2>\n\n\n\n<p>Whether you&#8217;re looking for <a href=\"https:\/\/luxity.co.za\/product-category\/brands\/chanel\/\">Chanel<\/a> staples like the iconic tweed suit, the 2.55 handbag, two-toned pumps or any other trendy Chanel items, you\u2019ll find them at <a href=\"http:\/\/www.luxity.co.za\">Luxity<\/a>. <a href=\"http:\/\/www.luxity.co.za\/products\/\">Shop online <\/a>or visit us <a href=\"http:\/\/www.luxity.co.za\/contact-us\/\">in-store<\/a> for all your pre-owned designer desires.&nbsp;<\/p>\n\n\n\n<p>[products category=&#8221;chanel&#8221; columns= &#8220;3&#8221; Limit=&#8221;6&#8243; order=&#8221;Desc&#8221; orderby=&#8221;date&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rejecting the norms of her days, Gabrielle \u2018Coco\u2019 Chanel transformed femininity in the form of fashion by liberating us from the shackles of restrictive fashion at the time. Coco is credited with being responsible for numerous revolutions and, to this day, Chanel continues to honour its founder by pushing the limits of fashion as we <a href=\"https:\/\/luxity.co.za\/blog\/history-and-legacy-of-chanel\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  The History &#038; Legacy of Chanel<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[13],"class_list":["post-3110","post","type-post","status-publish","format-standard","hentry","category-brand-history-legacy","category-designer-handbags","tag-chanel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The History &amp; Legacy of Chanel | Luxity&#039;s Luxury South Africa Blog<\/title>\n<meta name=\"description\" content=\"Chanel has always and continues to push the limits of fashion. 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