{"id":2978,"date":"2022-05-09T13:30:26","date_gmt":"2022-05-09T13:30:26","guid":{"rendered":"https:\/\/aws.luxity.bdev.co.za\/blog\/history-of-the-house-of-lanvin\/"},"modified":"2024-04-05T17:05:16","modified_gmt":"2024-04-05T17:05:16","slug":"history-of-the-house-of-lanvin","status":"publish","type":"post","link":"https:\/\/luxity.co.za\/blog\/history-of-the-house-of-lanvin\/","title":{"rendered":"The History of The House of Lanvin"},"content":{"rendered":"\n<p>Over 133 years old, Lanvin is one of the oldest, most luxurious and continues to be one of the most relevant labels in the world. Join us as we go through the history and heritage of <a href=\"https:\/\/luxity.co.za\/product-category\/brands\/lanvin\/\">Lanvin<\/a> from its beginnings to its place in the contemporary world.&nbsp;<\/p>\n\n\n\n<p>ALSO SEE: <a href=\"https:\/\/luxity.co.za\/oldest-luxury-brands-still-in-business\/\">THE OLDEST LUXURY BRANDS STILL IN BUSINESS<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jeanne Lanvin<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/JeanneLanvin4.png\" alt=\"\" class=\"wp-image-102136\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.lanvin.com\/us\">Jeanne Lanvin<\/a> was born in Paris on the 1st of January 1867. At 13 years old, Jeanne earned her first paycheck working for a milliner on Rue du Faubourg Saint-Honor\u00e9 street in Paris. Hardworking and skilful, she quickly worked herself up the ladder and eventually became a milliner\u2019s apprentice. By the age of 22, she started her very own little hat shop, monikered &#8216;Lanvin (Mademoiselle Jeanne) Modes&#8217; in 1889 on 16 Rue Boissy d\u2019Anglas.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lanvin\u2019s Mother &amp; Daughter Logo<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/Lanvin-Logo-1.jpg\" alt=\"\" class=\"wp-image-102137\"\/><\/figure>\n\n\n\n<p>In 1897, Jeanne had her first and only child, Marguerite who became her greatest muse. Jeanne designed and created a fashionable wardrobe for her daughter, from the get-go. Marguerite was often playing in the store, where she would be complimented on her charming outfits. Jeanne Lanvin then got the idea to create a children\u2019s clothing line in 1908. &nbsp;<\/p>\n\n\n\n<p>ALSO SEE: <a href=\"https:\/\/luxity.co.za\/stories-behind-popular-luxury-logos\/\">INTERESTING STORIES BEHIND POPULAR LUXURY LOGOS<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Designing &amp; Expanding<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/Lanvin-designs.jpg\" alt=\"\" class=\"wp-image-102138\"\/><\/figure>\n\n\n\n<p>In 1909, requests for children\u2019s clothing exceeded orders for hats. So, Jeanne Lanvin decided to expand her label to include teenage and women\u2019s clothing. Lanvin soon became a popular spot for affluent Parisian mothers and daughters to shop for sophisticated couture.&nbsp;<\/p>\n\n\n\n<p>Jeanne Lanvin was self-taught and she did not draw her designs. She much rather preferred working with materials to create her masterpieces.&nbsp;<\/p>\n\n\n\n<p>Soon, Jeanne Lanvin became a member of the Chambre Syndicale de la Couture (the Parisian Fashion Council) that same year, officially switching her status from milliner to designer.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The First of Firsts<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/Jeanne-Lanvin-Materials.jpg\" alt=\"\" class=\"wp-image-102139\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Lanvin_(company)\">Jeanne Lanvin\u2019s career boasts a long list of firsts<\/a>, some of which include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The first designer to use lam\u00e9 material.<\/li><li>Jeanne Lanvin was the first designer to launch a high-fashion children&#8217;s fashion line in 1908.&nbsp;<\/li><li>First to offer a made-to-measure men&#8217;s collection in 1926.<\/li><li>The first to create a mixed eau de toilette in 1933.&nbsp;<\/li><li>She was one of the first designers to do four seasons&#8211;each season including more than 200 looks. <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Lanvin And The World<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/Lanvin-travels.jpg\" alt=\"\" class=\"wp-image-102140\"\/><\/figure>\n\n\n\n<p>Jeanne Lanvin\u2019s success wasn\u2019t limited to Paris. She wrote about her travels and the traditional clothing that would catch her eye including Indian saris, Chinese attire, toreador outfits and other ethnic materials and styles.<\/p>\n\n\n\n<p>After 1915, Lanvin took the world by storm and subsequently won awards all around the world. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1915 &#8211; San Francisco International Exposition<\/li><li>1925 &#8211; Paris International Exhibition of Decorative Arts<\/li><li>1937 &#8211; Exposition of Art and Technology in Modern Life<\/li><li>1939 &#8211; Golden Gate International Exposition<\/li><li>1945 &#8211; The Th\u00e9\u00e2tre de la Mode<\/li><\/ul>\n\n\n\n<p>And the list goes on!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Lanvin Style<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/Lanvin-exhibition.jpg\" alt=\"\" class=\"wp-image-102152\"\/><\/figure>\n\n\n\n<p>In the 1920s, Lanvin stood out for its use of bold colours combined with innovative decorative techniques. Ribbons, embroideries, pearls, and precious details adorned dresses without ever compromising the ateliers&#8217; cutting work and exceptional construction. This came from Jeanne&#8217;s frequent socialising with painters from the Nabis movement, in particular \u00c9douard Vuillard, with whom she shared an obsession with colour.&nbsp;<\/p>\n\n\n\n<p>Jeanne Lanvin was also a collector, amassing works by Renoir, Degas, Fantin-Latour, Fragonard, and many others. She was highly influenced by the use of light in Impressionist paintings as well as the symbolic works of Odilon Redon. These artistic affinities could often be seen in the brand&#8217;s collections. Jeanne Lanvin\u2019s passion for colour even led her to open her own dye factory in 1923.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Lanvin Lifestyle<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/Lanvin-Armand-Albert-Rateau.jpg\" alt=\"\" class=\"wp-image-102142\"\/><\/figure>\n\n\n\n<p>The demand for Lanvin items grew so much that Jeanne decided to take advantage of the opportunity and expand the business even further.&nbsp;<\/p>\n\n\n\n<p>At an event thrown by fashion designer Paul Poiret in 1920, Jeanne Lanvin met renowned architect-decorator Armand-Albert Rateau, who had just graduated from the famous \u00c9cole Boulle. Together they decided to create a pavilion dedicated to the art of living at 15 Rue du Faubourg Saint-Honor\u00e9. The store offered furniture, rugs, curtains, stained glass, wallpaper, and more in the purest Art Deco style of the era.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Smell of Luxury<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/Arpege-perfume.jpg\" alt=\"\" class=\"wp-image-102143\"\/><\/figure>\n\n\n\n<p>Around 1924, Jeanne Lanvin realised that the obvious next step was creating a Lanvin fragrance. After all, perfume is an essential accessory on a women\u2019s vanity table.&nbsp;<\/p>\n\n\n\n<p>The first perfume <em>My Sin<\/em>, formulated by Maria Z\u00e8de, was launched in the USA in 1925.&nbsp;<\/p>\n\n\n\n<p>However, it wasn\u2019t until 1927 that the label came out with its most popular perfume. At the time Jeanne\u2019s daughter, Marguerite had earned the title of Countess Marie-Blanche de Polignac, so for her 30th birthday, Jeanne commissioned a French perfumer called <em>Arp\u00e8ge<\/em> as an ode to her daughter.&nbsp;<\/p>\n\n\n\n<p>And in 1933, true to her pioneering spirit, Jeanne Lanvin launched the very first \u201cEau mixte\u201d for men and women: L\u2019eau de Lanvin.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lanvin Man<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/lanvin-mens-clothes.jpg\" alt=\"\" class=\"wp-image-102144\"\/><\/figure>\n\n\n\n<p>In 1926, Jeane Lanvin became the first Parisian designer to launch a made-to-measure clothing line for men.&nbsp;<\/p>\n\n\n\n<p>When \u2018Lanvin Tailor-Shirtmaker\u2019 took up residence at 15 Rue du Faubourg Saint-Honor\u00e9, it was the only place in Paris that offered both Men\u2019s and Women\u2019s collections. Suits, ties, pyjamas, everyday clothes, and sportswear for her male client\u00e8le, Jeanne Lanvin called upon three great French tailors and entrusted the department\u2019s management to her nephew Maurice Lanvin.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lanvin After Jeanne<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/Lanvin-After-Jeanne.jpg\" alt=\"\" class=\"wp-image-102145\"\/><\/figure>\n\n\n\n<p>On the 6th of July 1946, Jeanne Lanvin passed away at the age of 79, the milliner, designer, decorator, perfumer, and lovingly called \u2018Madame\u2019 by her staff\u2013leaving behind the Lanvin empire.&nbsp;<\/p>\n\n\n\n<p>After Jeanne Lanvin passed away, her daughter became president of the company and continued to design collections until 1950. Thereafter, the best designers in the business succeeded her all to uphold Jeanne Lanvin\u2019s legacy.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lanvin Now<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/Bruno-Sialelli.jpg\" alt=\"\" class=\"wp-image-102863\"\/><\/figure>\n\n\n\n<p>French designer Bruno Sialelli is Lanvin\u2019s current creative director. Joined in January 2019, Sialelli is Lanvin\u2019s youngest director and certainly amongst one of the best. His signature style has a luxurious and romantic spirit with a youthful spirit.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where To Find Lanvin<\/h2>\n\n\n\n<p>Looking for luxurious <a href=\"https:\/\/luxity.co.za\/product-category\/brands\/lanvin\/\">Lanvin<\/a>? Visit us at <a href=\"https:\/\/luxity.co.za\/contact-us\/\">one of our three boutiques<\/a> or <a href=\"http:\/\/www.luxity.co.za\/products\/\">shop online<\/a> and receive complimentary door-to-door delivery. <\/p>\n\n\n\n<p>[products category=&#8221;lanvin&#8221; columns= &#8220;3&#8221; Limit=&#8221;6&#8243; order=&#8221;Desc&#8221; orderby=&#8221;date&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over 133 years old, Lanvin is one of the oldest, most luxurious and continues to be one of the most relevant labels in the world. Join us as we go through the history and heritage of Lanvin from its beginnings to its place in the contemporary world.&nbsp; ALSO SEE: THE OLDEST LUXURY BRANDS STILL IN <a href=\"https:\/\/luxity.co.za\/blog\/history-of-the-house-of-lanvin\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  The History of The House of Lanvin<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6,48],"tags":[55],"class_list":["post-2978","post","type-post","status-publish","format-standard","hentry","category-brand-history-legacy","category-everything-luxury","category-fun-facts","tag-lanvin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The History of The House of Lanvin | Luxity&#039;s Luxury South Africa Blog<\/title>\n<meta name=\"description\" content=\"French Maison, Lanvin has been one of the most luxurious designers for well over 130 years. Learn more about the house of Lanvin here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luxity.co.za\/blog\/history-of-the-house-of-lanvin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The History of The House of Lanvin | Luxity&#039;s Luxury South Africa Blog\" \/>\n<meta property=\"og:description\" content=\"French Maison, Lanvin has been one of the most luxurious designers for well over 130 years. Learn more about the house of Lanvin here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luxity.co.za\/blog\/history-of-the-house-of-lanvin\/\" \/>\n<meta property=\"og:site_name\" content=\"Luxity&#039;s Luxury South Africa Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxity.za\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-09T13:30:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-05T17:05:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/LANVIN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"732\" \/>\n\t<meta property=\"og:image:height\" content=\"733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"bonline\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@luxityZA\" \/>\n<meta name=\"twitter:site\" content=\"@luxityZA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bonline\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/luxity.co.za\/blog\/history-of-the-house-of-lanvin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/luxity.co.za\/blog\/history-of-the-house-of-lanvin\/\"},\"author\":{\"name\":\"bonline\",\"@id\":\"https:\/\/luxity.co.za\/blog\/#\/schema\/person\/69b45571ddcb01b2abe1ba241c10b8e7\"},\"headline\":\"The History of The House of Lanvin\",\"datePublished\":\"2022-05-09T13:30:26+00:00\",\"dateModified\":\"2024-04-05T17:05:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/luxity.co.za\/blog\/history-of-the-house-of-lanvin\/\"},\"wordCount\":1043,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/luxity.co.za\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/luxity.co.za\/blog\/history-of-the-house-of-lanvin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/JeanneLanvin4.png\",\"keywords\":[\"Lanvin\"],\"articleSection\":[\"Brand History &amp; Legacy\",\"Everything Luxury\",\"Fun Facts\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/luxity.co.za\/blog\/history-of-the-house-of-lanvin\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/luxity.co.za\/blog\/history-of-the-house-of-lanvin\/\",\"url\":\"https:\/\/luxity.co.za\/blog\/history-of-the-house-of-lanvin\/\",\"name\":\"The History of The House of Lanvin | Luxity&#039;s Luxury South Africa Blog\",\"isPartOf\":{\"@id\":\"https:\/\/luxity.co.za\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/luxity.co.za\/blog\/history-of-the-house-of-lanvin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/luxity.co.za\/blog\/history-of-the-house-of-lanvin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/JeanneLanvin4.png\",\"datePublished\":\"2022-05-09T13:30:26+00:00\",\"dateModified\":\"2024-04-05T17:05:16+00:00\",\"description\":\"French Maison, Lanvin has been one of the most luxurious designers for well over 130 years. 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