{"id":2677,"date":"2021-10-29T14:52:45","date_gmt":"2021-10-29T14:52:45","guid":{"rendered":"https:\/\/aws.luxity.bdev.co.za\/blog\/fun-facts-about-fendi\/"},"modified":"2024-04-05T17:03:05","modified_gmt":"2024-04-05T17:03:05","slug":"fun-facts-about-fendi","status":"publish","type":"post","link":"https:\/\/luxity.co.za\/blog\/fun-facts-about-fendi\/","title":{"rendered":"Fun Facts About Fendi"},"content":{"rendered":"\n<p>Fendi is an LVMH-owned company renowned for its Italian aesthetic, bold shades, exotic materials and unique textures. Keep reading to learn more about <a href=\"https:\/\/luxity.co.za\/product-category\/fendi\/\">Fendi<\/a> fashion.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fendi Originally Sold Furs &amp; Leather Goods Only<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/Fendi-Fur.jpg\" alt=\"\" class=\"wp-image-84304\"\/><\/figure>\n\n\n\n<p>Founded in Rome in 1925 by husband-and-wife duo, Edoardo and Adele Fendi. The brand was the first handbag and fur store in the now cosmopolitan Via del Plebiscito avenue in Rome. Although the brand is now a worldwide fashion empire, Fendi only specialised in furs and leather goods.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Karl Lagerfeld Skyrocketed The Brand To Fame<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/karl-lagerfeld-Fendi.jpg\" alt=\"\" class=\"wp-image-84305\"\/><\/figure>\n\n\n\n<p>In 1947, Edoardo and Adele\u2019s five daughters ran the family business. The Fendi daughters brought in a youthful spirit and expanded the company to include women\u2019s clothing and accessories in addition to their fur and leather goods.&nbsp;<\/p>\n\n\n\n<p>However, Fendi only truly became successful once Karl Lagerfeld joined the brand in 1965. Lagerfeld used the famous Fendi fur on their accessories, ready-to-wear designs, and anywhere else he could think of! This breathed new life into fur and fashion while making it more accessible to the brand\u2019s average customer.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FF = Fun Fur<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/Fun-fur.jpg\" alt=\"\" class=\"wp-image-84306\"\/><\/figure>\n\n\n\n<p>The late Lagerfeld worked for Fendi for 54 years and is responsible for the iconic double F logo that\u2019s still used in today\u2019s Fendi designs.&nbsp;<\/p>\n\n\n\n<p>The late Lagerfeld ran the company for 54 years and created 70,000 original sketches. His most memorable design is the double F logo that is now regarded as Fendi\u2019s signature. According to the brand, FF stands for \u2018Fun Fur\u2019.<\/p>\n\n\n\n<p>ALSO SEE: <a href=\"https:\/\/luxity.co.za\/the-rise-of-logomania-from-the-gucci-interlocking-g-to-the-fendis-double-f\/\">THE RISE OF LOGOMANIA<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The First-Ever \u2018It\u2019 Bag<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/sex-and-the-city-fendi-1024x621.png\" alt=\"\" class=\"wp-image-84307\"\/><\/figure>\n\n\n\n<p>In the 90\u2019s Silvia Venturini Fendi famously designed the \u2018Baguette\u2019 bag which quickly became famous after it was seen on the arm of Sex and The City\u2019s Carrie Bradshaw. Since it launched in 1997, over a thousand versions of the Baguette handbag have been produced and is still considered a collector\u2019s item. In fact, the Baguette was amongst the first to introduce waiting lists for bags and other designer items.&nbsp;<\/p>\n\n\n\n<p>FUN FACT: <em>The bag is called the Baguette because it\u2019s designed to be placed directly under the arm, the same way one may carry a long loaf of bread such as the French baguette loaf.&nbsp;<\/em><\/p>\n\n\n\n<p>ALSO SEE: <a href=\"https:\/\/luxity.co.za\/our-favourite-sex-and-the-city-it-bags\/\">OUR FAVOURITE SEX AND THE CITY \u2018IT\u2019 BAGS<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Fashion Show That\u2019s Out of This World<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/Fendi-Great-Wall-of-China.jpg\" alt=\"\" class=\"wp-image-84308\"\/><\/figure>\n\n\n\n<p>Fendi is the first fashion brand to stage a runway on the Great Wall of China.&nbsp;<\/p>\n\n\n\n<p>They presented their Spring\/Summer 2008 collection, featuring 88 models, walking 88 metres along with one of the great wonders of the world. The entire fashion extravaganza was strategically planned like this as \u20188\u2019 is a lucky number in Chinese culture.&nbsp;<\/p>\n\n\n\n<p>FUN FACT: <em>Because the Great Wall of China is visible from the moon, Fendi became the first fashion show that could be seen from outer space!&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fendi Revived Logomania<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luxity.co.za\/blog\/wp-content\/uploads\/2024\/04\/Fendi-Reloaded.jpg\" alt=\"\" class=\"wp-image-84309\"\/><\/figure>\n\n\n\n<p>Fendi revived logomania with their double F Reloaded party in 2018. The brand hosted a secret event in an underground tunnel in London to release the new Fendi logo. This collection incorporated the logo print onto exclusive pieces.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where To Buy Fendi in South Africa<\/h2>\n\n\n\n<p>Looking for limited-edition accessories or any other rare <a href=\"https:\/\/luxity.co.za\/product-category\/fendi\/\">Fendi items<\/a> that are no longer available in-stores anymore? <a href=\"http:\/\/www.luxity.co.za\/products\/\">Shop Luxity<\/a> for pre-owned designer items in excellent condition.&nbsp;<\/p>\n\n\n\n<p>[products category=&#8221;fendi&#8221; columns= &#8220;3&#8221; Limit=&#8221;6&#8243; order=&#8221;Desc&#8221; orderby=&#8221;date&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fendi is an LVMH-owned company renowned for its Italian aesthetic, bold shades, exotic materials and unique textures. Keep reading to learn more about Fendi fashion.&nbsp; Fendi Originally Sold Furs &amp; Leather Goods Only Founded in Rome in 1925 by husband-and-wife duo, Edoardo and Adele Fendi. The brand was the first handbag and fur store in <a href=\"https:\/\/luxity.co.za\/blog\/fun-facts-about-fendi\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Fun Facts About Fendi<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,48],"tags":[8],"class_list":["post-2677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-history-legacy","category-designer-handbags","category-fun-facts","tag-fendi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fun Facts About Fendi | Luxity&#039;s Luxury South Africa Blog<\/title>\n<meta name=\"description\" content=\"From Fendi&#039;s Roman beginnings to a worldwide luxury fashion empire. 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