{"id":1955,"date":"2021-02-10T22:29:05","date_gmt":"2021-02-10T22:29:05","guid":{"rendered":"https:\/\/aws.luxity.bdev.co.za\/blog\/8-ways-chanel-revolutionised-the-fashion-industry\/"},"modified":"2024-04-05T17:01:28","modified_gmt":"2024-04-05T17:01:28","slug":"8-ways-chanel-revolutionised-the-fashion-industry","status":"publish","type":"post","link":"https:\/\/luxity.co.za\/blog\/8-ways-chanel-revolutionised-the-fashion-industry\/","title":{"rendered":"8 Ways Chanel Revolutionised The Fashion Industry"},"content":{"rendered":"

Chanel<\/a> is more than just a luxury bag brand, it’s a fashion revolution! Join us as we look at iconic facts about the equally iconic designer brand.<\/a><\/p>\n

1) Shoulder Bags\u00a0For Elite Women<\/h2>\n

\"Chanel<\/p>\n

During the 1950s, it was de rigueur for elite women would carry their purses in their hands. However, Chanel\u00a0debuted\u00a0the classic 2.55\u00a0 shoulder bag<\/strong>\u00a0in February ’55 (hence, the name \u20182.55\u2019) making it stylish. The original featured a classy black, quilted leather material featuring the signature gold chain strap. Thereafter, it was considered glamorous for women of status to wear a bag over her shoulder.<\/p>\n

In fact, the classic Chanel flap bag<\/a> is still considered a highly coveted designer bag today.<\/p>\n

2) Chanel Normalised Pants for Women<\/h2>\n

\"Chanel<\/p>\n

At the time, only women working jobs that are populated by men were socially acceptable to wear pants. But of course, Chanel made pants cool<\/strong>!<\/p>\n

This trend started when Chanel\u2019s founder, Gabrielle \u2018Coco\u2019 Chanel<\/a> wore pants on her trip to Venice. She refused to wear a long and uncomfortable skirt to ride her horse \u2013 so she opted for stylish, loose trousers. Coco was always known to push the envelope on fashion, and this was only the start of the daring luxury brand\u2019s daring fashion journey.<\/p>\n

3) No.5 For The Modern Woman<\/h2>\n

\"Chanel<\/p>\n

Chanel no.5 is a pleasing aroma that was originally intended to capture the complexity and sensuality of the modern woman. In fact, when Marilyn Monroe was asked what she wore to bed, she simply answered: \u201cJust a few drops of Chanel No 5\u2033<\/em><\/p>\n

4) Chanel Invented the Women\u2019s Suit<\/h2>\n

\"Chanel<\/p>\n

Chanel is known for blurring the lines between masculine and feminine fashion<\/strong>. In fact, Coco would often wear her lover\u2019s clothes as she found menswear to be more comfortable than pre-war women\u2019s fashion. At the time, women\u2019s fashion consisted of restrictive corsets and long skirts<\/strong> during the Belle \u00c9poch era.<\/p>\n

However, the brand traded in uncomfortable outfits and created the famous Chanel tweed-suit<\/strong> with a military-inspired jacket, pad pockets and buttons that look like jewellery.\u00a0In fact, Coco even made a request to be buried in her favourite beige and white tweed-suit decorated with her iconic gold buttons and braid.<\/p>\n

5) Chanel Started as a Hat Business<\/h2>\n

\"Chanel<\/p>\n

Before branching into perfumes, clothing and accessories, the luxury empire first started as a millinery boutique at 21 rue Cambon, Paris. The start was first known as \u2018Chanel Modes\u2019 and instantly become a coveted brand.<\/p>\n

6) Chanel\u2019s Lion Symbols<\/h2>\n

\"Fashion<\/p>\n

You may have noticed the occasional lion symbol in some of the house\u2019s pieces. This is because Coco\u2019s Zodiac sign was Leo. The lion can be seen engraved on the bottoms of her tweed suits. \u201cI\u2019m a Leo and like him, I show my claws to protect myself”<\/em>, she said \u201cBut believe me I suffer more by clawing than being clawed.\u201d<\/em><\/p>\n

7) The Little Black Dress<\/h2>\n

\"\"<\/p>\n

One of the biggest blessings Chanel brought to the world is the classic, little black dress or \u2018LBD\u2019.<\/p>\n

It started when Vogue featured the design and compared it to the Ford Model T in terms of universality. The called it \u201cThe Chanel \u2018Ford\u2019\u2014the frock that all the world will wear.\u201d<\/em> Although it\u2019s considered almost basic now, the LBD was revolutionary as the colour was previously reserved for mourning and to express piety.<\/p>\n

8)\u00a0High Fashion Jersey<\/h2>\n

\"Jersey<\/p>\n

In addition to liberating women\u2019s silhouette<\/strong> with comfortable designs, Chanel also dared to experiment with different materials including jersey!<\/p>\n

At the time, jersey was only used for men\u2019s underwear. However, the brand also got creative with this material as its inexpensive and drapes well, making it perfect for the brand\u2019s early designs.<\/p>\n

Where to Find Authentic Chanel Handbags in South Africa<\/h2>\n

If you\u2019re as obsessed with Chanel<\/strong> as we are, then you\u2019re going to love our online pre-owned and authentic designer<\/a> collection! Shop Luxity\u2019s fabulous Chanel handbags, shoes, jewellery and so much more.<\/a><\/p>\n

[products category=”chanel” columns= “3” Limit=”6″ order=”Desc” orderby=”date”]<\/p>\n","protected":false},"excerpt":{"rendered":"

Chanel is more than just a luxury bag brand, it’s a fashion revolution! Join us as we look at iconic facts about the equally iconic designer brand. 1) Shoulder Bags\u00a0For Elite Women During the 1950s, it was de rigueur for elite women would carry their purses in their hands. However, Chanel\u00a0debuted\u00a0the classic 2.55\u00a0 shoulder bag\u00a0in … 8 Ways Chanel Revolutionised The Fashion Industry<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[13],"class_list":["post-1955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-history-legacy","category-designer-handbags","tag-chanel"],"yoast_head":"\n8 Ways Chanel Revolutionised The Fashion Industry | Luxity's Luxury South Africa Blog<\/title>\n<meta name=\"description\" content=\"Chanel is more than just a luxury bag brand, it's a fashion revolution! 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