{"id":1920,"date":"2021-01-27T10:36:28","date_gmt":"2021-01-27T10:36:28","guid":{"rendered":"https:\/\/aws.luxity.bdev.co.za\/blog\/goyard-a-brief-history-of-the-luxury-brand\/"},"modified":"2024-04-05T17:01:26","modified_gmt":"2024-04-05T17:01:26","slug":"goyard-a-brief-history-of-the-luxury-brand","status":"publish","type":"post","link":"https:\/\/luxity.co.za\/blog\/goyard-a-brief-history-of-the-luxury-brand\/","title":{"rendered":"Goyard: A Brief History of The Luxury Brand"},"content":{"rendered":"

Low-key and luxurious, Goyard<\/a> is one of the most discreetly recognised designer brands in the world. Yet, the average person\u00a0does not know much about the designer brand besides its stylish accessories and signature monogram<\/a>\u00a0as Goyard doesn’t advertise,\u00a0list products on its website or speak to the media, and you’ll never see a splashy Goyard product launch or fashion week party. That’s why we’ve gathered some interesting historical facts about the luxury brand.<\/p>\n

It Wasn\u2019t Always Called Goyard<\/h2>\n

\"Goyard<\/p>\n

Goyard was founded by Pierre-Fran\u00e7ois Martin in Paris in 1792 as the \u2018House of Martin\u2019. At some point, Pierre-Fran\u00e7ois Martin mentored an employee by the name of Louis-Henri Morel, later passed leadership of the business to him and even arranged for him to get married into the family!<\/p>\n

Thereafter, Morel decided to follow in his predecessor\u2019s footsteps by grooming a 17-year-old apprentice, Fran\u00e7ois Goyard in 1845 and when Morel died suddenly 7 years later, Goyard took over the house. Only 1 year later, the brand was officially established and dubbed \u2018House of Goyard\u2019.<\/p>\n

Goyard Originally Specialised in Boxes & Trunks<\/h2>\n

\"Luxury<\/p>\n

The luxury brand originally specialised in boxes, trunks and packing for the French aristocracy.<\/p>\n

The original store sign featured references to the three traditional crafts of “box making, trunk making and packing” that were at the core of its business, which was advertised as follows: “Maison Martin sells an assortment of boxes and cases; it provides quality packing services for fragile furniture and objects, as well as hats, gowns and flowers; it uses oiled canvas, plain canvas and straw for packing; manufacturer of horse carriage trunks and coat racks, it also supplies oilcloth and waterproof canvas, all at a fair price.”<\/p>\n

The Longest Luggage Maker Still in Business!<\/h2>\n

\"Luxury<\/p>\n

The \u2018House of Goyard\u2019 was officially found in 1853, just one year before the renowned\u00a0Louis Vuitton<\/a> brand.<\/p>\n

The Classic Goyard Print<\/h2>\n

\"Goyard<\/p>\n

The iconic Goyard print or \u2018marquage\u2019, as it\u2019s known in France, has been a signature part of the brand since 1853. Marquaging or \u2018art of the hand\u2019 was popular in the 19th<\/sup> century as it was a means of differentiating between luggage makers. Crafters would hand paint their initials and number each trunk. Later, it became more of a stylish practice with many of Goyard\u2019s notables designing their own distinct marquage.<\/p>\n

Today Goyard\u2019s signature print is no longer hand-painted but mechanically etched and dyed. However, personalisation\u2019s are still hand-painted for an extra cost.<\/p>\n

Goyardine Inspiration<\/h2>\n

\"Designer<\/p>\n

Fran\u00e7ois Goyard\u2019s son, Edmond was inspired by his \u2018Compagnon de rivi\u00e8re\u2019 (log drivers) ancestors when he created the Goyardine canvas in 1892.<\/p>\n

Unlike most designers, Goyard doesn’t use its first initial to structure the pattern. The dots on the fabric represent three chevrons juxtaposed to form a \u2018Y\u2019 – the central letter in the Goyard family name. Edmond\u2019s name, written in white is the only element that truly stands out, whilst the address of the Paris store is coloured in two different shades of brown, \u2018Paris\u2019 is repeated twice and arranged in a centrally symmetrical stack.<\/p>\n

Edmond was the very first trunk maker to build his name into his canvas and did so even before the year 1900.<\/p>\n

Additionally, the Goyardine canvas proved a true technical revolution at a time when other trunk-makers were using plain linen cloth.<\/p>\n

There’s A Book About Goyard’s History But You Have to Make An Appointment in Paris to View it<\/h2>\n

\"Goyard<\/p>\n

Only 233 limited-edition copies are printed (a reference to 233 Rue Saint-Honor\u00e9, the address of the brand’s Paris headquarters). To add to the exclusivity, each book comes with their own storage trunk.<\/p>\n

Although the book is no longer available to purchase, you can make an appointment at the brand\u2019s French flagship store, should you wish to view it.<\/p>\n

Goyard Does Not Sell Online<\/h2>\n

\"Red<\/p>\n

The brand offers travel goods, men\u2019s and women\u2019s handbags, accessories, pet accessories and custom orders, however, Goyard can only be purchased from the brand itself or trusted third-party resellers like Luxity!<\/p>\n

Luxity<\/a> provides a quality luxury online experience. You can buy or sell authentic designer items on our website with ease. What\u2019s more, we provide FREE shipping internationally.\u00a0So, what are you waiting for?\u00a0Let\u2019s get shopping!<\/a><\/p>\n

[products category=”accessories” columns= “3” Limit=”6″ order=”Desc” orderby=”date”]<\/p>\n","protected":false},"excerpt":{"rendered":"

Low-key and luxurious, Goyard is one of the most discreetly recognised designer brands in the world. Yet, the average person\u00a0does not know much about the designer brand besides its stylish accessories and signature monogram\u00a0as Goyard doesn’t advertise,\u00a0list products on its website or speak to the media, and you’ll never see a splashy Goyard product launch … Goyard: A Brief History of The Luxury Brand<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[47],"class_list":["post-1920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-history-legacy","category-designer-handbags","tag-goyard"],"yoast_head":"\nGoyard: A Brief History of The Luxury Brand | Luxity's Luxury South Africa Blog<\/title>\n<meta name=\"description\" content=\"Low-key and luxurious, Goyard is one of the most discreetly recognised designer brands in the world. 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