{"id":1764,"date":"2020-11-04T09:31:17","date_gmt":"2020-11-04T09:31:17","guid":{"rendered":"https:\/\/aws.luxity.bdev.co.za\/blog\/stories-behind-popular-luxury-logos\/"},"modified":"2024-04-05T17:01:00","modified_gmt":"2024-04-05T17:01:00","slug":"stories-behind-popular-luxury-logos","status":"publish","type":"post","link":"https:\/\/luxity.co.za\/blog\/stories-behind-popular-luxury-logos\/","title":{"rendered":"Interesting Stories Behind Popular Luxury Logos"},"content":{"rendered":"

Today, luxury brands are worn like tribal flags signifying the wearer\u2019s values, aspirations and of course, personal style. But these logos tell as much about the history and evolution of the brand<\/a> as do the clothes themselves.<\/p>\n

Keep reading for some interesting stories behind the most popular luxury<\/a> logos.<\/p>\n

The Herm\u00e8s Horse & Carriage<\/h2>\n

\"Hermes<\/p>\n

Ever wondered why Herm\u00e8s’s luxury logo has a royal carriage and horse as part of its logo? Well, that\u2019s because Herm\u00e8s<\/a> did NOT start off as a luxury fashion house, but as a horse harness and bridles workshop in Paris. Hence, the horse and carriage in the logo.<\/p>\n

It is said that Herm\u00e8s was inspired by a French painter, Alfred de Dreux (1810-1860) and his painting \u201cLe Duc Attele, groom a L\u2019Attente\u201d (‘Hitched Carriage, Waiting Groom’).<\/p>\n

However, the signature ‘Herm\u00e8s Orange’ hue was only introduced after World War II. Due to supply shortages, Herm\u00e8s had to change their original packaging (cream boxes with brown edging) for orange ones.<\/p>\n

Louis Vuitton\u2019s Monogram<\/h2>\n

\"Louis<\/p>\n

The original Louis Vuitton print was known as Damier<\/a> (literally translating to \u2018checkerboard\u2019 in French). However, the brand soon struggled with imitators copying their designs (yup, even back then!). So, Louis Vuitton\u2019s son, George Vuitton decided to design the \u2018Japanese-inspired flower motif\u2019 along with the instantly recognisable \u2018LV\u2019, now known as the Louis Vuitton<\/a> Monogram print. This branding contains more detail and is, therefore, harder to imitate (especially considering the era\u2019s lack of technology).<\/p>\n

Fendi\u2019s FF Luxury Logo<\/h2>\n

\"Fendi<\/p>\n

Many think that the double F luxury logo comes from the name of the brand. However, it actually stands for \u2018fun fur\u2019! Karl Lagerfeld<\/a> coined the term when he joined Fendi<\/a> in the 1960s to refer to the innovative usage of fur for the brand. Additionally, it took the iconic designer less than 5 seconds to sketch the logo design together!<\/p>\n

Later, Fendi adopted the luxury logo design permanently.<\/p>\n

Versace\u2019s Medusa<\/h2>\n

\"Versace<\/p>\n

Gianni Versace was born in a town in Southern Italy<\/a> that had been influenced by Greek culture and tradition after Greek colonization centuries earlier. So, it comes as no surprise that Versace<\/a> chose the head of Medusa for the luxury logo.<\/p>\n

Although, Medusa is a beautiful Gorgon who was turned into a monster by Athena. She goes from alluring woman to snake-haired monster who turns men to stone with a glance. However, Versace was inspired by the pre-monster Medusa symbolising power, strength and beauty.<\/p>\n

In fact, when Donatella Versace was asked about her brother\u2019s inspiration behind the logo, she said: \u201cWhen I asked Gianni why he chose Medusa\u2019s head, he told me he thought that whoever falls in love with Medusa can\u2019t flee from her.\u201d<\/p>\n

Chanel\u2019s Interlocking Cs<\/h2>\n

\"Chanel<\/p>\n

This luxury logo was designed by Coco Chanel<\/a> herself in 1925 and remains unchanged to this day. So, you\u2019d think the \u2018CC\u2019 logo stands for Coco Chanel, right? Well, some claim that the design comes from an insignia on the Ch\u00e2teau de Cr\u00e9mat, a vineyard villa in the South of France where Chanel<\/a> stayed while doing research in the nearby perfume capital of Grasse.<\/p>\n

While others say it is derived from the quasi-Celtic interlocking stained glass window design at the Aubazine Chapel, an orphanage where the designer spent part of her youth. Still, others insist that it\u2019s the combination of Chanel\u2019s initials with that of her lover and business partner, Arthur ‘Boy’ Capel. Boy Capel is also the muse of the famous Chanel ‘boy bag’.<\/a><\/p>\n

However, it’s clear that the Chanel CC logo is iconic, nonetheless.<\/p>\n

Rolex\u2019s Crown<\/h2>\n

\"Rolex<\/p>\n

Rolex\u2019s original luxury logo contained a five-pointed crown in gold with green text.<\/a> The logo embodies the Rolex slogan, ‘A Crown for Every Achievement’ and the chosen colours were meant to symbolize the brand\u2019s excellence in watchmaking (gold) and prosperity (green).<\/p>\n

In fact, even the Rolex name has some story behind it. It is believed that it was borrowed from the French phrase \u201chouloguorie exquise\u201d meaning, ‘exquisite watchmaking.’ However, others believe is that Rolex is derived from the sound of a winding watch.<\/p>\n

Not sure where to buy luxury watches? See our list on where to find Rolex in South Africa<\/a>.<\/p>\n

Lanvin\u2019s\u00a0Luxury Logo<\/h2>\n

\"Lanvin<\/p>\n

Although Lanvin<\/a> was founded in 1887, it wasn\u2019t until her daughter was born 8 years later that the company began to kick off. In fact, her daughter Marie-Blanche de Polignac influenced many collections of the line. Hence, it was only natural for Jeanne Lanvin to create a company logo inspired by her muse. The logo is actually based off a real photograph of Lanvin and her daughter wearing matching outfits at a costume ball in 1907. However, it wasn\u2019t until 1923 developed by illustrator Paul Iribe.<\/p>\n

Check out the beautiful usage of logos on authentic designer accessories at Luxity<\/a>. We’re proud to be the largest and most trusted source of luxury accessories<\/a> in all of Africa!<\/p>\n

[products category= cat_operator=”AND” columns= “3” Limit=”6″ order=”Desc” orderby=”date”]<\/p>\n","protected":false},"excerpt":{"rendered":"

Today, luxury brands are worn like tribal flags signifying the wearer\u2019s values, aspirations and of course, personal style. But these logos tell as much about the history and evolution of the brand as do the clothes themselves. Keep reading for some interesting stories behind the most popular luxury logos. The Herm\u00e8s Horse & Carriage Ever … Interesting Stories Behind Popular Luxury Logos<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,48],"tags":[4,8,9,13,33,41,55],"class_list":["post-1764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-everything-luxury","category-fun-facts","tag-louis-vuitton","tag-fendi","tag-hermes","tag-chanel","tag-versace","tag-rolex","tag-lanvin"],"yoast_head":"\nInteresting Stories Behind Popular Luxury Logos | Luxity's Luxury South Africa Blog<\/title>\n<meta name=\"description\" content=\"People wear luxury logos like tribal flags. But not many know the interesting stories behind these logos. 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