{"id":1233,"date":"2019-10-09T14:18:35","date_gmt":"2019-10-09T14:18:35","guid":{"rendered":"https:\/\/aws.luxity.bdev.co.za\/blog\/history-of-burberry\/"},"modified":"2024-04-05T17:00:19","modified_gmt":"2024-04-05T17:00:19","slug":"history-of-burberry","status":"publish","type":"post","link":"https:\/\/luxity.co.za\/blog\/history-of-burberry\/","title":{"rendered":"Burberry: The History and Heritage of the Iconic Luxury Brand"},"content":{"rendered":"

Burberry <\/a>represents the quintessential upper-class British style. The vision of the brand in pop culture is channeled through its iconic check print and today, this design is one of the most recognisable patterns in the world. This pattern tells a story about class, Britain and many interpretations of \u2018luxury\u2019.<\/p>\n

Since its establishment in 1856, Burberry<\/a> has had a fascinating journey that led to its success today. From wartime trenches to football terraces, Burberry<\/a> has a compelling British fashion story. The brand has undergone various transformations over the last century and a half.<\/p>\n

Here are our favourite facts about the iconic brand and best of all its available in South Africa.\u00a0<\/a><\/p>\n

Started From The Bottom<\/h2>\n

\"Started<\/p>\n

The brand was founded by Thomas Burberry in Basingstoke, England at just 21 years old. The company\u00a0based its vision on the principle that clothing should be designed to protect people from the gloomy British weather.<\/p>\n

Gabardine<\/h2>\n

\"\"<\/p>\n

Although the brand started in 1856, the renowned \u2018gabardine\u2019 material was only invented in 1879 by Thomas Burberry himself. The appeal of gabardine lay in its functionality as it was regarded as the world\u2019s first waterproof fabric.<\/p>\n

Even in the 1800s fashion houses were faced with copycats (yawn). However, in 1888 Mr. Burberry patented the unusual material making Burberry<\/em>\u00a0the only stockist. Iconic? We know. This material is breathable, weatherproof and hard-wearing. Naturally, this item revolutionised rainwear, which up until then, had typically been heavy and uncomfortable, and not to mention, unfashionable! Therefore, gabardine is the perfect trench coat material and was even known as\u00a0a lightweight alternative to rubber.<\/p>\n

Travel Trench<\/h2>\n

The trench\u00a0was so trusted that they became standard issue attire for officers during World War I. In fact, this is where the term \u2018trench coat\u2019 comes from!<\/p>\n

Before the war, these were formerly known as\u00a0\u2018Tielocken\u2019 coats. It featured a belt with no buttons and protected the body from head to toe. The functional design includes epaulettes to suspend military equipment such as gloves and whistles, D-rings used to carry grenades, the gun flap to provide additional protection and the storm shield to allow water to run off it smoothly. From arctic explorers to aviators, everyone who is anyone wore it\u00a0on their expeditions which naturally promoted the brand exponentially.<\/p>\n

In addition, Burberry sponsored a record-breaking flight from Croydon to Cape Town in an aeroplane called ‘The Burberry\u2019 in 1937. Both aviators, Flying Officer Arthur Clouston and Betty Kirby-Green in full Burberry attire.<\/p>\n

The Equestrian Knight Logo<\/h2>\n

\"The<\/p>\n

It was only in 1901 that the Equestrian Knight appeared for the first time on the company\u2019s clothing range. The Burberry emblem was accompanied by the Latin word \u2018Prorsum\u2019 meaning \u2018forward\u2019.<\/p>\n

According to the brand, the equestrian stands for nobleness and honour, while the shield refers to protection, reflecting the heavy-duty protection of the gabardine fabric from snow and water.<\/p>\n

Although appearing first in 1901, Thomas Burberry only registered the Equestrian Knight logo in 1909, and over the years, there\u00a0have been small changes to the logo and the typeface, but the Equestrian Knight maintained its visual identity until 2018.<\/p>\n

The Burberry Check<\/h2>\n

\"The<\/p>\n

Believe it or not, the brand was making gabardine trench coats for decades before it started to line them with plaid check in the late 1910s, and it was only in the 1920s when the company decided to line the inside of its famous water-resistant coats with a check pattern. In addition, the brand filed for the classic check pattern to be trademarked in 1921, and the design has become notably tied to the brand ever since. This check consists of a beige background with black, white and red intersecting stripes \u2013 still today it is one of the most recognisable signifiers of the brand.<\/p>\n

Burberry also\u00a0started making scarves and umbrellas with this pattern in 1967 and in time, it developed into a brand associated with Britain\u2019s upper class – and even the royal family are fans! This granted the brand\u00a0multiple royal warrants and associating the label\u2019s status as a heritage British house.<\/p>\n

New Burberry Logo<\/h2>\n

\"The<\/p>\n

In 2018, Riccardo Tisci was appointed Chief Creative Officer. With this, they also released a new logo and monogram along with art director, Peter Saville.<\/p>\n

Needless to say, the new Burberry emblem<\/a> was quite radical since it did away with the age-old \u201cEquestrian Knight\u201d and named the label in a bolder and more contemporary font.<\/p>\n

The creative duo came up with a pattern of interlocking Ts and Bs to make a \u2018TB\u2019 monogram, inspired by the initials of the brand\u2019s founder, Thomas Burberry. The monogram, which features prominently in advertising, brought together a striking combination of honey orange, white and, of course, the classic Burberry beige. According to the brand, the monogram was the result of Tisci\u2019s visit to Burberry archives and dates all the way back to 1908.<\/p>\n

The new minimalistic Burberry emblem stated the brand name in a fresh font with the text \u201cLONDON ENGLAND\u201d below it.<\/p>\n

The brand took to the well-traveled path of minimalistic design approach much like other fashion giants such as Louis Vuitton, C\u00e9line, Tom Ford, Fendi or Chanel today, and we’re loving it!<\/p>\n

Wondering where to get your hands on your own classic Burberry accessories? Then get shopping on Luxity<\/a>, of course! We stock only the most coveted Burberry <\/a>handbags<\/a>, shoes<\/a> and other accessories<\/a>.<\/p>\n

[products category=”burberry” cat_operator=”AND” columns= “3” Limit=”6″ order=”Desc” orderby=”date”]<\/p>\n","protected":false},"excerpt":{"rendered":"

Burberry represents the quintessential upper-class British style. The vision of the brand in pop culture is channeled through its iconic check print and today, this design is one of the most recognisable patterns in the world. This pattern tells a story about class, Britain and many interpretations of \u2018luxury\u2019. Since its establishment in 1856, Burberry … Burberry: The History and Heritage of the Iconic Luxury Brand<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[10],"class_list":["post-1233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-history-legacy","tag-burberry"],"yoast_head":"\nBurberry: The History and Heritage of the Iconic Luxury Brand | Luxity's Luxury South Africa Blog<\/title>\n<meta name=\"description\" content=\"This Burberry check tells a story about class, Britain and many interpretations of the epitome of \u2018luxury\u2019. 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