South Africans Are Becoming Obsessed with FENDI

The Fendi logo has been unmissable on social media recently. Vintage monogrammed Fendi is in – in a big way. We’ve seen it on celebrities like Kim Kardashian, Cardi B, Rita Ora and Kylie Jenner. Of course, our favourite model sisters are never far behind and we’ve been loving seeing Gigi and Bella Hadid kitted out in Fendi! The newly awakened obsession with Fendi has lead the fashion house to introduce even more special edition Zucca print collections. However, it is the beloved vintage styles that influencers are reclaiming in fresher ways! We thought we’d divulge a little more information about the hottest designer brand of the season.

Fendi Background

Fendi was a dream child of Edoardo and Adele Fendi, a couple who opened a namesake leather and fur boutique in Rome, Italy. Karl Lagerfeld joined the brand in 1965 and has been an integral part of the company ever since. In his first year at Fendi, Lagerfeld introduced the all too familiar Jacquard double FF that has become the signature of the brand. Fendi’s Monogram print is made up of the (larger) Zucca or the (smaller) Zucchino print. Fendi is now headed by Silvia Venturini and owned by LVMH. The name Fendi is synonymous with luxury craftsmanship and fine Italian style.

Our Favourite Fendi Bags

We did a little round-up for the most iconic and currently trending bags by Fendi:

The Baguette:

The Baguette was launched over 20 years ago in 1996 and was featured heavily in Carrie Bradshaw’s unforgettable wardrobe. This beauty is often said to be the first “It” bag. The bag has made a big comeback in popular media and we couldn’t be more excited!

The Mon Trésor:

 Logos are BIG right now – there’s no denying it. The cool, chic Mon Trésorbag embodies this perfectly and we’re here for it!

The Kan I Mini:

 If you’re looking to add a little fun to your style then the Kan I Mini is the one for you. The street style favourite and equally elegant bag comes in a wide variety of colours. The featured pearls and studs are a big bonus!

The Peekaboo

Known as an “Instagrammable” bag, it’s no surprise that the Peekaboo is a favourite amongst influencers. The bag has repeatedly been seen on social media in every size, colour and finish. Its biggest appeal is that it never fails to look classic. You’ll definitely be able to wear the Peekaboo for seasons to come.

The Logo Box Clutch

Sophisticated, modern and innovative, the Resin Logo Box Clutch truly has a unique charm. This box clutch has a smooth and glossy finish which makes it ultra-chic. The most coveted feature of this bag is the bold FF logo that is designed in silver resin. This is the perfect accessory for a night out with the girls! Do you dream of owning your first (or 5^th) Fendi bag? Look no further! At Luxity we have many pre-owned and authentic designer items coming in all the time. Go on – live your best aesthetic!