Luxity Wins Gold at the 2025 PRISM Awards

A Golden Moment for South African Luxury

Luxity wins Gold at the 2025 PRISM Awards, marking a major milestone for South Africa’s leading pre-owned luxury platform. The PRISM Awards hosted by the Public Relations Institute of Southern Africa (PRISA), celebrate excellence in public relations and strategic communication across the continent.

This year, Luxity, in collaboration with Hook, Line & Sinker, proudly took home Gold in the Corporate Communication (B2C) category — standing alongside some of South Africa’s most innovative brands and creative agencies.

Redefining Luxury: The Story Behind the Win

This recognition reflects Luxity’s ongoing mission to redefine what luxury means in South Africa:
Authentic. Circular. Connected. Conscious.

Through powerful storytelling, digital innovation, and the support of an incredible community of buyers and sellers, Luxity has become more than a brand, it’s a movement towards aspirational sustainability and reimagined luxury ownership.

“Winning Gold at the PRISM Awards is not just about recognition — it’s about celebrating a new kind of luxury that’s both timeless and transformative,” says the Luxity Team.

The 2025 PRISM Awards: Celebrating ‘The Human Factor’

This year’s theme, “The Human Factor – Africa’s G20 Moment,” highlighted purpose-driven storytelling and people-centered communication — values that resonate deeply with Luxity’s brand philosophy. By blending innovation with authenticity, Luxity continues to represent South African creativity and sustainability on the global stage, inspiring a new generation of conscious consumers.

Proudly South African, Globally Inspired

As a proudly South African brand, Luxity is honoured to share this moment with the creative community and our loyal supporters. Together, we’re shaping a luxury experience that celebrates style, substance, and sustainability — one iconic piece at a time.

Read the full feature on MyPressportal for the complete list of 2025 PRISM Award winners, including Flow Communications, Friday Street Club, and Magna Carta.

For more on Luxity’s latest milestones, visit The Luxity Edit or explore our shop of pre-owned luxury pieces — where circular fashion meets timeless elegance.