Back
Brand History & Legacy
Goyard – The Best Kept Secret in the World of Prestigious Designer Brands
Dec 4, 2018
Whilst many feel names like Chanel and Hermes take the cake for luxurious brands, there's another secretive name in the mix. The House of Goyard’s elite status symbol comes from remaining discreet and quiet within the fashion industry.
ALSO SEE: All The Reasons We Love Goyard Bags
Goyard is not a common household name, and for good reason. The Parisian custom trunk and bag brand has surprisingly been around for nearly 200 years. Whilst lacks in public advertising, it makes up for in luxurious mystery. The magic of luxury is essentially in the dream of it and Goyard has taken this approach in its stride since its inception in 1853.
The House of Goyard’s silent press strategy and lack of advertising makes for a brand that is the ultimate status symbol amongst the rich and famous. With a word of mouth approach to publicity and general brand elusiveness, it’s the best-kept secret in the world of the elite. If you know you know and if you don’t, you don’t! Goyard manages to maintain an industry buzz through its legacy and its impeccable reputation in craftsmanship.
Whilst many brands have to rely on a digital presence and advertising for customer engagement, Goyard takes no part in any interviews, celebrity endorsements or even online sales. Many believe it is this that sets the brand apart and ultimately aids in its confidentiality and exclusive status.
ALSO SEE: Goyard: A Brief History of The Luxury Brand
So who have we seen with one of Goyard’s luxury items? From British royalty to Hollywood’s elite, this luxury brand has been seen amongst many celebrities. Namely, the Duchess of Sussex, Meghan Markle, Pablo Picasso and even the Kardashians have shown off their custom Goyard items. To many, these items would have gone unnoticed amongst other well-known designer brands.
Goyard offers staple items such as their St Louis tote and Saigon handbag. However, custom work is what many of the rich and famous request in their designs. The art of marquage is a core trait of Goyard’s items. Initials are hand painted with French craftsmanship and every item undergoes a very close creative collaboration between the team and the customer. This makes the experience all the more personal and ultimately, elite.
Goyard’s custom trunks and bags are created with artisanal craftsmanship that holds a high level of quality and prestige. They instantly become collector’s items with an heirloom-like status that makes Goyard desirable and fashionable for many generations.
Consequently, Goyard, like many other designer brands, holds great resale value and is a true investment for any luxury lover. Sustainability in the fashion industry and the growing benefits of buying second-hand designer handbags has become more of a trend than ever before. Therefore, the prospect of owning this luxury brand could become a reality for many, with owners selling on their beloved items to make space for something new.
ALSO SEE: How To Authenticate Goyard Bags
Are you interested in selling your Goyard item(s)? Sell to Luxity today and make someone’s designer dreams come true!
What is Goyard?
Goyard is not a common household name, and for good reason. The Parisian custom trunk and bag brand has surprisingly been around for nearly 200 years. Whilst lacks in public advertising, it makes up for in luxurious mystery. The magic of luxury is essentially in the dream of it and Goyard has taken this approach in its stride since its inception in 1853.
The House of Goyard’s silent press strategy and lack of advertising makes for a brand that is the ultimate status symbol amongst the rich and famous. With a word of mouth approach to publicity and general brand elusiveness, it’s the best-kept secret in the world of the elite. If you know you know and if you don’t, you don’t! Goyard manages to maintain an industry buzz through its legacy and its impeccable reputation in craftsmanship.
Whilst many brands have to rely on a digital presence and advertising for customer engagement, Goyard takes no part in any interviews, celebrity endorsements or even online sales. Many believe it is this that sets the brand apart and ultimately aids in its confidentiality and exclusive status.
ALSO SEE: Goyard: A Brief History of The Luxury Brand
Goyard And The Rich And Famous
So who have we seen with one of Goyard’s luxury items? From British royalty to Hollywood’s elite, this luxury brand has been seen amongst many celebrities. Namely, the Duchess of Sussex, Meghan Markle, Pablo Picasso and even the Kardashians have shown off their custom Goyard items. To many, these items would have gone unnoticed amongst other well-known designer brands.
Goyard offers staple items such as their St Louis tote and Saigon handbag. However, custom work is what many of the rich and famous request in their designs. The art of marquage is a core trait of Goyard’s items. Initials are hand painted with French craftsmanship and every item undergoes a very close creative collaboration between the team and the customer. This makes the experience all the more personal and ultimately, elite.
Is Goyard A Good Investment?
Goyard’s custom trunks and bags are created with artisanal craftsmanship that holds a high level of quality and prestige. They instantly become collector’s items with an heirloom-like status that makes Goyard desirable and fashionable for many generations.
Consequently, Goyard, like many other designer brands, holds great resale value and is a true investment for any luxury lover. Sustainability in the fashion industry and the growing benefits of buying second-hand designer handbags has become more of a trend than ever before. Therefore, the prospect of owning this luxury brand could become a reality for many, with owners selling on their beloved items to make space for something new.
ALSO SEE: How To Authenticate Goyard Bags
Are you interested in selling your Goyard item(s)? Sell to Luxity today and make someone’s designer dreams come true!
