Brand History & Legacy > 7 Benevolent Facts About Bvlgari

7 Benevolent Facts About Bvlgari

Bvlgari or Bulgari?

The luxury brand is a moniker of its founder, Sotirio Bulgari and was presented in the same spelling. However, it wasn’t until 1934 when the title changed to be displayed in classical Latin alphabet as ‘BVLGARI’. This is for stylistic purposes and pays homage to the founder’s Greek name, Sotirios Voulgaris.

Silver Manufacturers

Originally the label did not sell luxury accessories like sunglasses and handbags, but products made from silver. These include silver decorations, belt buckles and sheaths for swords and daggers.

Launching The Empire

Bulgari passed away in 1932 and left his business to his sons, Giorgio (1890–1966) and Costantino (1889–1973). With limited resources from WWII, the Bulgari sons decided to use more gold and include unique colour combinations. Thereafter, the label established themselves as the ‘masters of coloured gemstones’, soon after giving birth to the iconic Serpenti bracelet-watches.

The Iconic Serpenti Jewellery

The Serpenti is is an ancient symbol of power, rebirth, elegance and pays tribute to the label’s Greek and Roman background. With its unique use of alternative materials and styles, Bvlgari’s Serpenti watch became a force to be reckoned with in the jewellery and watchmaking industry.

Although made in the 1940s, it’s always being reinvented and improved. In fact, the original Serpenti models did not include a head or tail but had the same signature coil mechanism. However, it wasn’t until the 1960s where the design grew more sophisticated. Using enamel and alternating gems, the brand crafted realistic snake pieces.

Bvlgari Bags

Although Bvlgari is most noted for their gorgeous jewellery, fashionistas all around the world dote over beautiful Bvlgari bags too! Here, you may also see notable pieces like the Serpenti symbol, the lion emblem and other charms. Of course, Bvlgari only uses luxurious hardware, exotic leathers and epic designs for their designer handbags.

Adored & Adorned by Celebrities

During the 50s & 60s, they associated with elite artists, writers, and actors which was key to their popularity at the time. In fact, on the silver screens, actresses like Audrey Hepburn, Elizabeth Taylor, Sophia Loren, Marlene Dietrich and other beauties sparkled with Bvlgari’s jewels. Even Andy Warhol said, “For me, calling at Bvlgari’s shop is like visiting the best exhibition of contemporary art.”

Bvlgari Has Luxury Hotels

Bvlgari is a leading brand in jewellery, luxury accessories and in hospitality too!

In 2001, Bvlgari branched into the hospitality business and opened an international chain of luxury hotels in cosmopolitan cities and select resorts destinations.

Just as you’d expect, these luxury hotels boast a timeless glamour with notable Bvlgari jewellery designs in every hotel. What’s more, these world-class hotels feature, grand suites, spas, movie screening rooms and even Michelin-rated restaurants!